The idea of paid roofing leads sounds good: Spend money, get jobs. But really, it is not that simple. If you want to buy roofing leads and win contracts, there are things to check first, or you risk wasting time and money.
Where Do Bought Roofing Leads Come From?
First, understand where these leads are found. Most companies either run ads on Google and Facebook or scrape data from forms, sometimes years old. Some also buy lists from third-party vendors.
- Google PPC forms
- Social media ads (forms filled out directly)
- Old re-sold lists (beware)
- Your own website (if set up by a **roofing marketing agency**)
Old lists often have stale contacts. Always ask: Was this lead created this month? If you get silent calls and bounced emails, it’s a sign of outdated info.
What Makes a Lead Exclusive?
Exclusive means only you get the contact. Shared means it goes to four or five companies (sometimes more). Exclusive roofing leads cost more, but give you a real shot at closing the deal.
Compare Prices and Quality
Not all lead sellers are equal. Some charge $100+ per lead. Others, $20. Every market is different. Some services promise high intent but actually just re-label basic web inquiries as “exclusive.”
Here is a basic table to compare:
| Lead Seller | Exclusive? | Average Price | Refund Policy |
|---|---|---|---|
| Lead Aggregator A | No (Shared) | $25 | Limited |
| Agency (like Mr and Mrs Leads) | Yes | $75-$150 | Better chance for refunds |
Price is not everything. A $120 lead that actually answers will always beat five $20 duds.
Return on Investment Matters Most
If you spend $1,000 getting leads, how many deals do you need to close to break even? Keep this clear in your mind. Track every lead to see which sellers send the most valuable jobs.
If you do not measure which paid leads close, you might as well guess. That is risky.
Can You Negotiate for Better Roofing Leads?
Sometimes, yes. If you commit to a higher spend per month, you can often ask for a lower price or some free credits to test the quality. Push politely. Sellers expecting you to blindly pay every month usually see their service drop in quality over time.
I had better luck with sellers who checked in and actually listened to feedback than those who just auto-renewed charges.
Better Alternatives to Buying Roofing Leads?
Besides buying, you can:
- Invest in your own **roofing SEO**
- Hire a local **roofing marketing agency**
- Work on yard signs and community boards
- Collect referrals from past clients
A blend works best, but some contractors stick to paid leads due to time restraints.
Risks When Buying Roofing Leads
People rarely talk about fake leads. Some lists are filled with bots or people entering fake data. If your refund rate is high, question the source.
Sometimes you get the same name with slightly changed info (maybe a different phone number). This should be a red flag. Stick to sellers who can show where the lead originated.
What About Lead Quality by Season?
Summer tends to bring more real roofing leads as storms and hail hit. Winter leads can be slower, but sometimes close easier due to less competition. Watch your numbers closely.
In my experience, some months had a flood of bad leads, which hurt cash flow. Other months were packed with high-value repairs. It does not always make sense, and that can be frustrating.
The Role of Agencies Like Mr and Mrs Leads
Firms like Mr and Mrs Leads want you to spend month after month. They can get you calls fast. But are they always the best fit? Maybe, maybe not. Some months shine, others disappoint. The honest ones will tell you when a channel is dry.
Mistakes Roofers Make with Paid Leads
- Buying only shared leads expecting easy closes
- Assuming “exclusive” always means quality
- Paying up front for a long contract
- Not tracking ROI or measuring close rate
Buying roofing leads is not a magic bullet. Use it to fill busy weeks, build organic efforts over time, and focus on what brings in long-term growth.
Finishing Thoughts
If you want more jobs, start with a clear plan before you buy roofing leads. Know what you are getting. Push for fresh, exclusive options. Track close rates. Expect some risk and be ready to change sellers if quality drops. Blend paid leads and real roofing SEO services for lasting results.
